If jewelry is on your holiday shopping list this year, you’re not alone. According to a recent survey by the National Retail Federation, 13 percent more people will put jewelry on their 2011 holiday shopping lists than did last year because the value of gold and sterling silver has been increasing lately.
Basic necessities popular in 2010 are being replaced on the lists by more exciting gifts for the 2011 holidays. And Americans plan to spend slightly more, an average of $688.87, up from $681.83 last year. Rather than using price as the determining factor, as they did last year, more shoppers will be looking at value.
When you buy gold and sterling silver jewelry, especially with a carat or more diamond or other precious gemstone, your gift doesn’t lose value with age. It’s an investment. And although wholesale prices on gemstones are up, deals can still be found. The higher costs most likely won’t be passed on to consumers until early next year.
The guide says the key to shopping for diamonds, rubies, sapphires and emeralds as an investment is to be sure you get what you pay for. Ask about the quality and treatment of a stone, and get it in writing.
When purchasing gold and sterling silver jewelry at SD Jewelry Design your questions are welcomed, even encouraged. All our jewelry not only are handmade with high quality gold and sterling silver by professional jewelers but also used with hand pick gemstones. At SD Jewelry Design you’ll find a friendly, knowledgeable staff willing to help you find the perfect gift and make a smart purchase. If you’re buying gold or sterling silver rings, they can explain about buying and the costs and benefits of gold and sterling silver settings. If you want a colored gemstone, they can do an onsite stone analysis to show whether it’s natural or synthetic. When shopping at SD Jewelry Design, you know the value of what you’re buying.
Need gift ideas? Browse our online jewelry collections and we’ll help you select gifts your loved ones will cherish. Happy shopping!
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